In a market flooded with competition and historical dominance from major players, we were very analytical with the battles we chose to fight. Campaign consolidation allowed an additional 300% budget increase for specific products without increased total spending. In a market with volatile CPMs controlling spending allowed for domination in the auction allowing for a 184% increase in impressions and a 35% increase in conversions.
Sunny Advertising played a pivotal role in elevating market presence within a competitive landscape characterised by high CPMs. By increasing campaign efficiency metrics by 50% and optimising a consolidated campaign structure, impressions serged by 184% and ROI grew by 58%.
ROI
Top of Google Results (highest among all competitors)
In an industry where .04% can mean hundred of thousands of dollars in terms of borrowing interest rates, we needed a solution to enable the client to quickly reflect this in ad copy. We created a connected platform and empowered the client to instantly reflect interest rate changes on ad channels to avoid promoting the wrong thing.