Big On Shoes Case Study - Digital and Traditional Agency Sunshine Coast and Brisbane

The right strategy fit

Finding new audiences with the same old "buy now" messaging has a time limit. In order to ensure we didn't fall in to a time sensitive approach, we ensured Big On Shoes was constantly hunting for new audiences across various digital channels.

Campaign Audits
Facebook Ads
Google Search Ads
Instagram Ads
Pinterest Ads
Automation & Reporting
YouTube Ads

1PD Capture Leads to High ROI

While running a combination of Google Ads, Pinterest Ads and Meta Ads, we wanted to find an ongoing way to grow their database while allowing us to expand our custom audiences on Meta. With the landscape moving to privacy centric including the deprecation of cookies, first party data acquisition came in to the spotlight. We launched a monthly giveaway ‘Win a Pair of Shoes a Month” encouraging prospective customers to sign up to the email list by entering their details into a form which was then segmented.




Leads captured

Making the move to change marketing agencies is never an easy one and for me it took a lot of time to find a company that just got our vision for our business and what we are trying to achieve and also have realistic expectations on how the relationship will work. For me working with Sunny is the first time I feel like I am working in Partnership on my business and that they really do at all times have my best interests at heart and offering great practical solutions. We started with one account with them and just signed up accounts 2 and 3 as we are so happy with the service but best would be the communication.
Melissa W - Owner

1PD Winning!

Launching in April, over the course of a few months we acquired 2k leads at a cost of $2 per lead. A successful campaign in itself as it accomplished our goal of acquiring first party data at a low CPL, however we then matched our leads back with purchases for the campaign period and we were able to see that these leads resulted in direct purchases for a 8x return on ad spend.

Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile  to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Claire M

Marketing Manager - City Venue Management

Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend.

James L

CMO - GJ Gardner Homes

The Sunny Advertising team have helped Spitwater with advertising over a long period of time, we have enjoyed ongoing successful advertising campaigns that have maximized our investment, we regard Sunny Advertising as an important part of our business

Gary R

CEO - Spitwater

Sunny Advertising looks after our advertising and the team have shown that they are passionate about our charity, going above and beyond to help with not just our advertising but offering support and advice on various aspects of communications. I value the relationship we have formed and look forward to working with Sunny Advertising for many years to come.

Alan B

Director - Mercy Ships

The team at Sunny Advertising are a delight to work with. Always reachable, super knowledgable with quick response times. They go above and beyond to deliver results for our accounts with so much enthusiasm. Definitely recommend!

Jess M

Marketing Manager - Gold's Gym

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.



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