Silvershop Case Study - Digital and Traditional Agency Sunshine Coast and Brisbane

Winning with Online & Offline Retail Revenue Targets

Online (and offline) retailer Silvershop engaged Sunny Advertising to assist driving online sales and offline foot traffic. Google Performance Max campaigns had just been unveiled and whilst any new advertising campaign type often has to work out the finer details of performance, we led in with confidence ensuring WE controlled the outcome.

Facebook Ads
Pinterest Ads
MS Search Ads
YouTube Ads
Google Search Ads
Instagram Ads
Website UX/UI/IA/CR Audits

Using Performance Max To Deliver a 21x ROAS

When Google launched their new goal-based campaign type allowing us to advertise a client’s Google Ads inventory from a single campaign, we were early adopters with Silvershop.

We saw promising results during the first month vs. the previous period. While we saw a decrease in impression share MoM due to pausing our shopping campaigns, we saw a large increase in results across the board for all other metrics. Within the first month, the PMAX campaign achieved a 21x ROAS (with an 12x across all campaigns), vs 8x the previous month.

Overall, our approach with Performance Max campaigns has continued to Increase conversions and return on ad spend (ROAS) with it being incorporated permanently (with frequent optimisation and review) into our Always On strategy.


cost per conversion


ROI (not ROAS)

Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile  to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Claire M

Marketing Manager - City Venue Management

Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend.

James L

CMO - GJ Gardner Homes

The Sunny Advertising team have helped Spitwater with advertising over a long period of time, we have enjoyed ongoing successful advertising campaigns that have maximized our investment, we regard Sunny Advertising as an important part of our business

Gary R

CEO - Spitwater

Sunny Advertising looks after our advertising and the team have shown that they are passionate about our charity, going above and beyond to help with not just our advertising but offering support and advice on various aspects of communications. I value the relationship we have formed and look forward to working with Sunny Advertising for many years to come.

Alan B

Director - Mercy Ships

The team at Sunny Advertising are a delight to work with. Always reachable, super knowledgable with quick response times. They go above and beyond to deliver results for our accounts with so much enthusiasm. Definitely recommend!

Jess M

Marketing Manager - Gold's Gym

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.



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