April 30, 2024
September 9, 2022

THE Marketers Paid Media

2024 is well under way. How are your marketing efforts going? Are you navigating the buzz terms and at the forefront of what is actually going to make a difference?

It's how to win, and how not to lose. It isn't how to optimise a search campaign. We look at what the CMO's and Marketing Directors and Managers need to know to get their teams and budgets firing on all cylinders, and stay ahead of the curve.

INSTANT ACCESS to the deck and video
INSTANT ACCESS to the deck and video
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We sat down and recorded us talking through it. We're not professional podcasters by any means. We're just expert media buyers with tonnes of experience who wanted to pull the curtain back on the bullsh*t. Slides are one thing, verbal context is another.

Every channel marks their own homework. Every sales rep has the "perfect solution" for you.

We highlight for you what we believe in, and don't. Whether you're our client or not you should know!

We MAKE MEDIA perform better.

There are no limits to the types of media we can buy, optimise and influence. TV through to Google Ads through to media releases and beyond. We're experts in paid and earned media.We partner with our clients to ensure their media is performing, and ultimately help them grow.

5 stars from 40+ reviews


We've grown, and continue to grow brands in the ecommerce and lead generation space by ensuring their media performs on and above target.

Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile  to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Claire M

Marketing Manager - City Venue Management

Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend.

James L

CMO - GJ Gardner Homes

The Sunny Advertising team have helped Spitwater with advertising over a long period of time, we have enjoyed ongoing successful advertising campaigns that have maximized our investment, we regard Sunny Advertising as an important part of our business

Gary R

CEO - Spitwater

Sunny Advertising looks after our advertising and the team have shown that they are passionate about our charity, going above and beyond to help with not just our advertising but offering support and advice on various aspects of communications. I value the relationship we have formed and look forward to working with Sunny Advertising for many years to come.

Alan B

Director - Mercy Ships

The team at Sunny Advertising are a delight to work with. Always reachable, super knowledgable with quick response times. They go above and beyond to deliver results for our accounts with so much enthusiasm. Definitely recommend!

Jess M

Marketing Manager - Gold's Gym

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.



What's in the RECORDING?

Being an agnostic agency, we have no reason to preference certain channels or strategies. We believe that each business is different and their paid media formula needs to reflect this, to achieve success for them.

We break down how marketers are leveraging AI (and how you can too), developments in each channels advertising offering (and how you can capitilise), HUGE changes to the Australian Privact Act (which will 100% impact your paid media) and so much more.



What channels are winning and losing?

What are this years potholes to avoid?

What channels should you seriously consider investing in to acquire more customers?



What is social search?

Why do you need to be aware of it?

How are advertisers using AI? How can you?

How can you win with it?



What does this mean for my business?

How can I be ready?

Get the answers now

OUR CLIENT success stories.

40% higher revenue per day

oaks hotels

Across 6 key multi media campaigns, an ROI of between 20 - 60x (yes ROI, not ROAS) was achieved which was able to be tracked via integrating first party data with advertising results.

20:1 roi for lead gen

skycity auckland

Before Sunny Advertising was engaged, digital advertising investment was not tracked to a tangible ROI figure.

300% revenue increase

pirate camp co.

Sunny Advertising highlighted Pirate Camp Co's casual and personable appeal, setting them apart in the market and resulting in multi million dollar sales and an 8:1 ROI.

Why trust us?

You don't have to trust our opinion. But those clients that do end up making their PNL much more juicy. Your call.

25+ on shore marketing experts.

We dont have middle men. Who you deal with is on the tools.

Millions in ad spend managed, and returned.

We invested $20m last year on behalf of our clients. We returned $200m+ to them.

we care.

It's our number one value. Our directors come from a long line of agency management and roles. We know how important it is when you're handing over control of your ad ad investment that the people care the same amount you do. It's rare. It shouldn't be.

Get the OBLIGATION free content

meet the team providing the insights.

Insights from our directors.

Matt Travers
Roger Delaney
Managing Director
Sarah McNeil
Peppi Bueti
Lizzie Heneberry
Sarah McNeil
Job title

Frequently asked questions

What services does Sunny Advertising offer?

Sunny Advertising offers a wide range of advertising services, including digital marketing, traditional advertising, branding, graphic design, social media management and more. We can help you create and implement a comprehensive advertising strategy.

How can Sunny Advertising benefit my business?

Sunny Advertising can help your business increase brand visibility, attract new customers and improve your overall marketing efforts. Our services are designed to enhance your business's reach and impact in the market.

What industries does Sunny Advertising specialise in?

We have experience serving clients across various industries, including retail, franchising, healthcare, technology, hospitality and more. Our team of experts can adapt our strategies to fit your specific industry and business needs.

How do I get started with Sunny Advertising?

Getting started with us is easy. Simply reach out to our team through our website, phone, or email, and we'll schedule a consultation to discuss your advertising goals and create a customized plan for your business.

What is the typical timeline for a project with Sunny Advertising?

Project timelines vary depending on the scope and complexity of the work. We will provide you with a project timeline during our initial consultation, outlining all the key milestones and deadlines.

Is Sunny Advertising experienced in online advertising and social media marketing?

Yes, we have extensive experience in digital advertising and social media marketing. Our team is well-versed in running effective online campaigns on platforms like Google Ads, Facebook, Instagram and more. We're a certified Google Partner, Meta Partner, TikTok Partner, Pinterest Partner, Shopify Partner and more.

What sets Sunny Advertising apart from other advertising agencies?

We pride ourselves on our creativity, client-centric approach, and commitment to delivering results. Our team combines innovative strategies with a deep understanding of our clients' unique needs to create successful campaigns.

make your media perform better.

Download the marketers paid media playbook

One of the constant battles in all digital advertising and marketing platforms is the balance about how much power you give the advertising channel to optimise itself via machine learning versus the irreplaceable instinct and knowledge of a qualified digital marketer.

At Sunny Digital, we follow the formula of ML x HI = AO.

ML = Machine Learning.
HI = Human Intelligence.
AO = Amazing Outcomes.

Read the full article here.

You have to remember, that whether it’s Google Ads, Facebook Ads or any other demand side platform where the bones of your campaigns live, these platforms make billions of dollars each year from you. They don’t achieve such healthy bottom lines by encouraging you to spend less.

Here in lies an ongoing challenge that only an experience human can decipher – are the spend recommendations legitimate and will result in better/more results, or do we need to read between the lines and take another (not suggested by ML) course of action?

We recently tested an automated bid strategy against a manual bid strategy in Google Advertising campaigns across 7 client accounts.

Of course the caveat list in terms of industry, seasonality and so on can go on forever, so whilst there are some trends that stuck out, please be sure to talk to a qualified Google Advertising Specialist before making such changes to your campaign.

Before we run through the findings, it is important to understand enhanced cost per click as well as maximise conversions and the bigger picture of bidding inside Google Ads (specifically search advertising).

Every time someone searches, let’s say “green dress online”, any advertiser that has a search ad set up targeting this term via a keyword (as well as the location, device etc. they have selected for the user) they will go in to an auction against all other advertisers bidding on the same person/search term.

How much you’re willing to pay, combined with several other factors will dictate a) if your ad shows at all for that search and b) how high it will appear in the top four Google Advertising positions.

Enhanced CPC, is (we think) 70% manual with a nice 30% kicker to let Google bid more if it believes the individual user is likely to click & convert based on their browsing activity. You set you’re only willing to pay $5 for “green dress online”, however if someone searching green dresses for the last week searches, you might end up paying a little more than $5 for the click. Ultimately you still have control though.

Maximise conversions bid strategy in Google Ads automatically set bids to help get the most conversions for your campaign while spending your budget. You can influence the efficiency and not just the volume by telling Google Ads your ideal CPA or ROAS. This is a bid strategy that relies heavily on your historical account data and conversions – so the more it has, the better (theoretically) it should be.

All of the accounts we tested these two bid strategies on in Google Ads campaigns had a significant amount of historical data.

What we found.

  • 5 out of 7 campaigns showed Maximise Conversions return a significantly lower Cost Per Result. The 2 where eCPC performed more efficiently were the two lowest daily budget campaigns – indicating that if they has spent more over a longer time frame and achieved more data to fuel the bid strategy this could be a different story. One word performance advertisers and marketing managers/business owners often have fun conversations around is patience. How long should you wait for things to turn around and have faith in a certain strategy? It’s not a simple answer unfortunately.
  • On average, the CPC & CTR for eCPC was considerably lower that maximise conversions. Whilst this may seem like a good story for eCPC, the conversion volume and efficiency tells another story. It comes back to the question of would you rather pay $10 for a click that is more likely to buy, of $5 for a click that is less likely to buy. Both have a certain level of propensity to purchase given their pre-search and click behaviour.

Google Ads bid strategies can be a minefield if you’re not careful. Get in touch if you would like a free review of your account!

Let's talk business.

request a proposal.