No items found.

Meta AI 2024 Updates

Isla MacDonald
June 12, 2024

THE Marketers Paid Media

2024 is well under way. How are your marketing efforts going? Are you navigating the buzz terms and at the forefront of what is actually going to make a difference?

It's how to win, and how not to lose. It isn't how to optimise a search campaign. We look at what the CMO's and Marketing Directors and Managers need to know to get their teams and budgets firing on all cylinders, and stay ahead of the curve.

INSTANT ACCESS to the deck and video
INSTANT ACCESS to the deck and video
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.



We sat down and recorded us talking through it. We're not professional podcasters by any means. We're just expert media buyers with tonnes of experience who wanted to pull the curtain back on the bullsh*t. Slides are one thing, verbal context is another.

Every channel marks their own homework. Every sales rep has the "perfect solution" for you.

We highlight for you what we believe in, and don't. Whether you're our client or not you should know!

We MAKE MEDIA perform better.

There are no limits to the types of media we can buy, optimise and influence. TV through to Google Ads through to media releases and beyond. We're experts in paid and earned media.We partner with our clients to ensure their media is performing, and ultimately help them grow.

5 stars from 40+ reviews


We've grown, and continue to grow brands in the ecommerce and lead generation space by ensuring their media performs on and above target.

Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile  to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Claire M

Marketing Manager - City Venue Management

Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend.

James L

CMO - GJ Gardner Homes

The Sunny Advertising team have helped Spitwater with advertising over a long period of time, we have enjoyed ongoing successful advertising campaigns that have maximized our investment, we regard Sunny Advertising as an important part of our business

Gary R

CEO - Spitwater

Sunny Advertising looks after our advertising and the team have shown that they are passionate about our charity, going above and beyond to help with not just our advertising but offering support and advice on various aspects of communications. I value the relationship we have formed and look forward to working with Sunny Advertising for many years to come.

Alan B

Director - Mercy Ships

The team at Sunny Advertising are a delight to work with. Always reachable, super knowledgable with quick response times. They go above and beyond to deliver results for our accounts with so much enthusiasm. Definitely recommend!

Jess M

Marketing Manager - Gold's Gym

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.



What's in the RECORDING?

Being an agnostic agency, we have no reason to preference certain channels or strategies. We believe that each business is different and their paid media formula needs to reflect this, to achieve success for them.

We break down how marketers are leveraging AI (and how you can too), developments in each channels advertising offering (and how you can capitilise), HUGE changes to the Australian Privact Act (which will 100% impact your paid media) and so much more.



What channels are winning and losing?

What are this years potholes to avoid?

What channels should you seriously consider investing in to acquire more customers?



What is social search?

Why do you need to be aware of it?

How are advertisers using AI? How can you?

How can you win with it?



What does this mean for my business?

How can I be ready?

Get the answers now

OUR CLIENT success stories.

40% higher revenue per day

oaks hotels

Across 6 key multi media campaigns, an ROI of between 20 - 60x (yes ROI, not ROAS) was achieved which was able to be tracked via integrating first party data with advertising results.

20:1 roi for lead gen

skycity auckland

Before Sunny Advertising was engaged, digital advertising investment was not tracked to a tangible ROI figure.

300% revenue increase

pirate camp co.

Sunny Advertising highlighted Pirate Camp Co's casual and personable appeal, setting them apart in the market and resulting in multi million dollar sales and an 8:1 ROI.

Why trust us?

You don't have to trust our opinion. But those clients that do end up making their PNL much more juicy. Your call.

25+ on shore marketing experts.

We dont have middle men. Who you deal with is on the tools.

Millions in ad spend managed, and returned.

We invested $20m last year on behalf of our clients. We returned $200m+ to them.

we care.

It's our number one value. Our directors come from a long line of agency management and roles. We know how important it is when you're handing over control of your ad ad investment that the people care the same amount you do. It's rare. It shouldn't be.

Get the OBLIGATION free content

meet the team providing the insights.

Insights from our directors.

Matt Travers
Roger Delaney
Managing Director
Sarah McNeil
Peppi Bueti
Lizzie Heneberry
Sarah McNeil
Job title

Frequently asked questions

What services does Sunny Advertising offer?

Sunny Advertising offers a wide range of advertising services, including digital marketing, traditional advertising, branding, graphic design, social media management and more. We can help you create and implement a comprehensive advertising strategy.

How can Sunny Advertising benefit my business?

Sunny Advertising can help your business increase brand visibility, attract new customers and improve your overall marketing efforts. Our services are designed to enhance your business's reach and impact in the market.

What industries does Sunny Advertising specialise in?

We have experience serving clients across various industries, including retail, franchising, healthcare, technology, hospitality and more. Our team of experts can adapt our strategies to fit your specific industry and business needs.

How do I get started with Sunny Advertising?

Getting started with us is easy. Simply reach out to our team through our website, phone, or email, and we'll schedule a consultation to discuss your advertising goals and create a customized plan for your business.

What is the typical timeline for a project with Sunny Advertising?

Project timelines vary depending on the scope and complexity of the work. We will provide you with a project timeline during our initial consultation, outlining all the key milestones and deadlines.

Is Sunny Advertising experienced in online advertising and social media marketing?

Yes, we have extensive experience in digital advertising and social media marketing. Our team is well-versed in running effective online campaigns on platforms like Google Ads, Facebook, Instagram and more. We're a certified Google Partner, Meta Partner, TikTok Partner, Pinterest Partner, Shopify Partner and more.

What sets Sunny Advertising apart from other advertising agencies?

We pride ourselves on our creativity, client-centric approach, and commitment to delivering results. Our team combines innovative strategies with a deep understanding of our clients' unique needs to create successful campaigns.

make your media perform better.

Download the marketers paid media playbook

Meta is releasing new aspects of artificial intelligence where users can tailor their experience using stickers and photoshop their images at the drop of a hat. So what do you need to know?

There’s no denying that AI has transformed the internet at an unprecedented pace and it’s clear that it’s not slowing down. Every day we see new information, new features and new developments announced stating they make the user experience ‘better.’ 

Well, here’s another development from one of the major players in the social game - Meta is rolling out developments including new AI stickers across their apps - introducing a new way to express those oh-so-challenging emotions that emojis just don’t quite capture when sending a cute pic of your dog to Mum - and Meta AI with multiple personalities to tailor the user experience. 

Read on to find out more…

AI Stickers

Meta is known for their wide variety of stickers used on the platform, stating that ‘billions’ are sent across their platforms every month. With their new instalment of these stickers using AI, users are able to generate customised stickers for chats and stories. So, what does that mean? Essentially, through the use of LLama 2 and Emu technology, the Meta AI tool will turn text prompts into multiple high quality and unique stickers in a matter of seconds, providing users an opportunity to convey their feelings at any moment, on a far deeper level. If you feel like sending a mate a sticker of ‘pizza playing basketball’ or ‘super happy raccoon riding a motorbike’ you can count on these stickers to produce the goods. Pretty cool, right? 

Image Editing With AI

What’s cooler is that soon users will be able to transform their images and co-create AI-generated images with their pals. They’re called “Restyle” and “Backdrop” - two new features launching on Instagram using Emu technology. Let’s dive into what these features actually do…

  • Restyle lets you apply the visual styles that you describe in order to reimagine your images. Remember our trusty filters? It’s similar to that. Think of it like typing in descriptive instructions like “water colour” or “collage from magazines and newspapers with torn edges” to create the new image you want. Long gone are the days of simply throwing a filter over the top of your sunset on Instagram or using clunky editing tools to put your image in a frame.
  • Backdrop is pretty nifty as it lets you change the scene or background of your image using prompts like “surrounded by puppies'' or “put me in front of a palm tree on the beach.” These instructions then trigger the tool to create an image of the background you described with the primary subject in the foreground. Useful, eh? 

You may be wondering how Meta is combatting users from interpreting these images as human-generated content. You’ll be pleased to know that any images using these features will indicate the use of AI. Meta is also experimenting with forms of visible and invisible markers to represent this distinction, in order to maintain transparency on the platform. 

Meta AI

Meta has also released a new assistant on the platform that users can interact with as if they were a legit person. Using technology from LLama 2 and Meta’s latest large language model research, Meta AI can access real-time information to answer your deepest darkest questions instantaneously. Through their partnership with Bing, users can query to their hearts content and even utilise a tool for image generation. 

Here’s an example: 

“Imagine you and your friends are in a group chat discussing which trailhead to try in Santa Cruz. Meta AI surfaces options directly in the chat, so you can decide as a group which location to explore. What if after the hike you want a creative way to commemorate the day? Meta AI can help. Type “@MetaAI /imagine” followed by a descriptive text prompt like “create a button badge with a hiker and redwood trees,” and it will create a digital merit badge in the chat with your friends.”

The Personalities 

Though this seems like a ChatGPT copy and paste situation - Meta AI is far more intimate than other AI platforms. Meta has introduced ‘characters’ to aid the user experience, creating a more personable and familiar interaction. They have recruited big names like Paris Hilton, Kendall Jenner, Snoop Dogg and more to take the user experience and connection to the next level. Though it's still early days, Meta acknowledges that the current knowledge base is limited to information that largely existed prior to 2023 so some answers may be dated, so as always, user discretion is advised when engaging with Meta AI. 

What’s Coming Next

Meta introduced AI Studio which is a platform that supports the creation of these AIs and they anticipate on making this available to the wider community soon. Meta specifically called out Developers, Businesses and Creators to start. Developers can build third-party AIs for messaging services across the platform, Businesses can create AIs that represent their brand values and improve customer service experiences and Creators can build AIs to extend their virtual presence across Meta’s apps. Meta notes that a sandbox will be released within 2024, where anyone and everyone can experiment with creating their own AI. So whether you’re a Joe-Blo off the sidewalk or a serial Meta mastermind genius; every user will be able to experience a greater level of connectedness, realism and embodiment through Meta AI.

So how does all this relate to ads?

These new developments are likely incoming for integration across advertising platforms so we can anticipate seeing some major changes in this space. AI has already been rolling through advertising for quite some time in ad copy suggestions and AI driven audiences, so it will be exciting to see how we can leverage these new developments to benefit our advertising campaigns more effectively. So, stay tuned for more to come, it can only get better from here!

Let's talk business.

request a proposal.