No items found.


April 30, 2024
May 16, 2023

THE Marketers Paid Media

2024 is well under way. How are your marketing efforts going? Are you navigating the buzz terms and at the forefront of what is actually going to make a difference?

It's how to win, and how not to lose. It isn't how to optimise a search campaign. We look at what the CMO's and Marketing Directors and Managers need to know to get their teams and budgets firing on all cylinders, and stay ahead of the curve.

INSTANT ACCESS to the deck and video
INSTANT ACCESS to the deck and video
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.



We sat down and recorded us talking through it. We're not professional podcasters by any means. We're just expert media buyers with tonnes of experience who wanted to pull the curtain back on the bullsh*t. Slides are one thing, verbal context is another.

Every channel marks their own homework. Every sales rep has the "perfect solution" for you.

We highlight for you what we believe in, and don't. Whether you're our client or not you should know!

We MAKE MEDIA perform better.

There are no limits to the types of media we can buy, optimise and influence. TV through to Google Ads through to media releases and beyond. We're experts in paid and earned media.We partner with our clients to ensure their media is performing, and ultimately help them grow.

5 stars from 40+ reviews


We've grown, and continue to grow brands in the ecommerce and lead generation space by ensuring their media performs on and above target.

Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile  to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Claire M

Marketing Manager - City Venue Management

Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend.

James L

CMO - GJ Gardner Homes

The Sunny Advertising team have helped Spitwater with advertising over a long period of time, we have enjoyed ongoing successful advertising campaigns that have maximized our investment, we regard Sunny Advertising as an important part of our business

Gary R

CEO - Spitwater

Sunny Advertising looks after our advertising and the team have shown that they are passionate about our charity, going above and beyond to help with not just our advertising but offering support and advice on various aspects of communications. I value the relationship we have formed and look forward to working with Sunny Advertising for many years to come.

Alan B

Director - Mercy Ships

The team at Sunny Advertising are a delight to work with. Always reachable, super knowledgable with quick response times. They go above and beyond to deliver results for our accounts with so much enthusiasm. Definitely recommend!

Jess M

Marketing Manager - Gold's Gym

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.



What's in the RECORDING?

Being an agnostic agency, we have no reason to preference certain channels or strategies. We believe that each business is different and their paid media formula needs to reflect this, to achieve success for them.

We break down how marketers are leveraging AI (and how you can too), developments in each channels advertising offering (and how you can capitilise), HUGE changes to the Australian Privact Act (which will 100% impact your paid media) and so much more.



What channels are winning and losing?

What are this years potholes to avoid?

What channels should you seriously consider investing in to acquire more customers?



What is social search?

Why do you need to be aware of it?

How are advertisers using AI? How can you?

How can you win with it?



What does this mean for my business?

How can I be ready?

Get the answers now

OUR CLIENT success stories.

40% higher revenue per day

oaks hotels

Across 6 key multi media campaigns, an ROI of between 20 - 60x (yes ROI, not ROAS) was achieved which was able to be tracked via integrating first party data with advertising results.

20:1 roi for lead gen

skycity auckland

Before Sunny Advertising was engaged, digital advertising investment was not tracked to a tangible ROI figure.

300% revenue increase

pirate camp co.

Sunny Advertising highlighted Pirate Camp Co's casual and personable appeal, setting them apart in the market and resulting in multi million dollar sales and an 8:1 ROI.

Why trust us?

You don't have to trust our opinion. But those clients that do end up making their PNL much more juicy. Your call.

25+ on shore marketing experts.

We dont have middle men. Who you deal with is on the tools.

Millions in ad spend managed, and returned.

We invested $20m last year on behalf of our clients. We returned $200m+ to them.

we care.

It's our number one value. Our directors come from a long line of agency management and roles. We know how important it is when you're handing over control of your ad ad investment that the people care the same amount you do. It's rare. It shouldn't be.

Get the OBLIGATION free content

meet the team providing the insights.

Insights from our directors.

Matt Travers
Roger Delaney
Managing Director
Sarah McNeil
Peppi Bueti
Lizzie Heneberry
Sarah McNeil
Job title

Frequently asked questions

What services does Sunny Advertising offer?

Sunny Advertising offers a wide range of advertising services, including digital marketing, traditional advertising, branding, graphic design, social media management and more. We can help you create and implement a comprehensive advertising strategy.

How can Sunny Advertising benefit my business?

Sunny Advertising can help your business increase brand visibility, attract new customers and improve your overall marketing efforts. Our services are designed to enhance your business's reach and impact in the market.

What industries does Sunny Advertising specialise in?

We have experience serving clients across various industries, including retail, franchising, healthcare, technology, hospitality and more. Our team of experts can adapt our strategies to fit your specific industry and business needs.

How do I get started with Sunny Advertising?

Getting started with us is easy. Simply reach out to our team through our website, phone, or email, and we'll schedule a consultation to discuss your advertising goals and create a customized plan for your business.

What is the typical timeline for a project with Sunny Advertising?

Project timelines vary depending on the scope and complexity of the work. We will provide you with a project timeline during our initial consultation, outlining all the key milestones and deadlines.

Is Sunny Advertising experienced in online advertising and social media marketing?

Yes, we have extensive experience in digital advertising and social media marketing. Our team is well-versed in running effective online campaigns on platforms like Google Ads, Facebook, Instagram and more. We're a certified Google Partner, Meta Partner, TikTok Partner, Pinterest Partner, Shopify Partner and more.

What sets Sunny Advertising apart from other advertising agencies?

We pride ourselves on our creativity, client-centric approach, and commitment to delivering results. Our team combines innovative strategies with a deep understanding of our clients' unique needs to create successful campaigns.

make your media perform better.

Download the marketers paid media playbook

You may or may not be aware that the Privacy Act is currently under reform. Holding together the fabric of your data rights as a consumer and the responsibilities of businesses that use them since 1988, the Australian Government is inching ever so closer to drafting legislation off the back of its official review of the act completed in March.

Read more including our 7 tips to prepare yourself here.

You may or may not be aware that the Privacy Act is currently under reform. Holding together the fabric of your data rights as a consumer and the responsibilities of businesses that use them since 1988, the Australian Government is inching ever so closer to drafting legislation off the back of its official review of the act completed in March.

Recent years have seen several high profile data breaches of Aussies (Cheers Telcos) which has thrust user privacy high in the queue of reforms. It is a reform that the government must handle delicately as one of the biggest users (and spenders) of digital advertising each year.

We want to give you the headlines of the 320 page report containing 116 proposals of amendment and what it means for you. Feel free to read it yourself though…

Whilst nothing is set in stone, we always want our clients to be in the know and on the front foot.

The TL;DR:

  1. The whole aim of the process was, and is to protect Australians personal data and give them control.
  2. The Government recognises the importance of the public’s trust in new applications of technology, however the question of what constitutes trust and how this is regulated is the core of this document
  3. The existing act has a small business (turnover of less than $3m) exemption – the amendments are proposed to include these businesses under the operation of the Act.
  4. The current act presently applies to “personal information” which is defined as information “about” an individual who can be identified from it. The proposal will change the definition of ‘personal information’ to mean ‘information that relates to an individual’, which is proposed to include;
  5. Contact details
  6. Identification numbers
  7. Online identifiers
  8. Pseudonyms
  9. Location data
  10. Technical or behavioural data in relation to an individual’s activities, preferences and identity.
  11. Inferred information and profiles generated from aggregated information.
  12. Section 20 is where digital marketers will want to do their own self interpretation. If section 20’s proposals get through with no adjustments then you will need to understand the new Aussie government definition for “Direct Marketing”, “Targeting” and “Trading” and proposal 20.2 through 20.9.
  13. Essentially you’ll have to
  14. Easily allow people to opt out of their data being used (identifiable or not)
  15. Gain a user’s consent to trade their data (think with Meta to build a LAL)
  16. You’re going to have to conduct a Privacy Impact Assessment any time you are looking at conducting an activity with a high privacy risk. Among other things a high privacy risk includes “​​online tracking, profiling and targeting of individuals and geo-location tracking”.

Link to government full report

Link to government one pager


*We don’t know exactly what will and won’t be pushed through and the timeframe of any impact, however if you do these they can only help you.

  1. Update your website privacy policy. Honestly the best person to do this is a lawyer. Shopify has a free privacy policy template that you can grab here as a base. You’ll also be required to have a minimum and maximum data retention period.
  2. Start a centralised “Advertising Exclusion” list to connect to each of your targeted channels to. Control what you can and exclude these people from everything. If a user opts out of email marketing and then see’s an Instagram ad seconds later, your excuse of “They only opted out of email your honor” probably won’t cut it in the new Act. If you can house this inside your CRM and securely hash the connection – that would be ideal. This is going to become a necessity.
  3. Implement and assign ongoing responsibility of a routine data cleanse, update and re-opt in of your channels and systems. Because someone opted in to marcomms 8 years ago, does not mean you should assume consent today.
  4. Understand if you’re an Owner, CEO, COO or any title that doesn’t start with “Digital” in fact, that this new Act is likely going to create more work if anything for your marketing team. Marketers are also not lawyers and nor should you expect them to be. Get and give your team support to succeed in what is going to be an uncertain and shifting landscape for years to come. You’ll also want to make sure someones job description inside your organisation includes compliance with this Act. It’s best practice to have one person responsible for data cleaning and maintaining moving forward.
  5. Run a risk assessment on your current marketing activity. What if *touches wood* in typical Australian government fashion they just blow things up past the point of necessity and you can no longer use a LAL or custom audience or retarget at all? What’s your plan B to continue new and returning customer growth?
  6. The bigger your business, the bigger the cost of compliance is likely to be. Not a bad idea to start banking a few pennies in the balance sheet each month to prepare for any costs associated with becoming compliant. With millions of businesses now not harboring in the safe haven of a $3m turnover exemption, the Government is going to have to provide tools & resources along the way to expect any level of commitment from Australian small and medium businesses.
  7. Keep an eye on the big dogs of Meta, Google, Shopify and so on. They will take their time, but they will always find a way to make the most money possible, legally.

Let's talk business.

request a proposal.