Performance Advertising Agency Sunshine Coast & Brisbane

What started as a single-day grassroots fundraiser has now become one of Australia’s most recognisable charitable movements, and in 2025, Sunny Advertising helped it reach new heights. By shifting the narrative from “Flanno Day” to “Flanno Season,” we removed the pressure of one-off participation and created a more inclusive, momentum-driven campaign. The result? A record-breaking fundraising total, thousands of new supporters, and a renewed national conversation about what it means to back Aussie farmers.

Kantar Report Warns: Obsession with Short-Term Marketing is Killing Long-Term Brand Growth

Sunny Advertising’s Matt Travers launches new AI Strategy & Implementation Firm BRAIVE

When the multi-award-winning hospitality duo behind the iconic Bella Venezia set their sights on a new venue at the end of the Mooloolaba Spit, expectations were high. Fish House Steak & Grill wasn’t just another restaurant opening; it was part of a broader story of Mooloolaba’s revitalisation, with premium hospitality venues acting as key anchors in the precinct’s next chapter. With a proud local history attached to the site, it was also important to honour the legacy of the previous owners, who were long-loved by the community. Sunny Advertising was engaged to lead the public relations launch and create a campaign that blended local heart with national impact.

Sunny Advertising Launches Staff-Led Wellness Program to Combat Industry Burnout.

Interning at Sunny Advertising: A Bright Start to My Marketing Career

7News Spotlight expose proves to be a boon for international charity Destiny Rescue

What is The Sunny Standard?

It's how to win in 2024, and how not to lose. It isn't how to optimise a search campaign. We look at what the CMO's and Marketing Directors and Managers need to know to get their teams and budgets firing on all cylinders, and stay ahead of the curve.

Get away from ad channels marking their own homework in a murky measurement landscape!

Meta is releasing new aspects of artificial intelligence where users can tailor their experience using stickers and photoshop their images at the drop of a hat. So what do you need to know?

Sunny Digital has officially been acquired by NASA – the National Aeronautics and Space Administration. NASA plans on expanding Sunny Digital by opening a digital marketing agency on the Sun.

Ok, so Postcode Polygons isn’t actually the name of the website or tool (the official name is FreeMapTools) but it may as well be.

Remember when cookies were nothing more than a delicious treat for your tastebuds?

Let’s cut straight to the chase; it’s conversion rate (the percentage visitors that turn into a sale). It’s a clear indication customers are willing to buy, meaning you have what they want and the right people are getting to your site.

When someone hands over their contact details or calls you via your website, every digital advertising channel that they have been exposed to (often in the last 30 days) will claim credit for driving you that lead.

When someone purchases via your website, every digital advertising channel that they have been exposed to (often in the last 30 days) will claim credit for driving you that sale.

Advertising has gone through some serious evolution since its humble beginnings. From black and white print ads, to radio, to the revolutionary TV ads. We can now take a step back and marvel at the sophisticated operation we call digital marketing: audience targeting, relevant ads and detailed tracking. What a time. Well, Apple is about to change the advertising game forever.

The pixel-based tracking party is over. Apple has wiped out the use of 3rd party cookies across the web and social media apps in two fell swoops. But the night is still young and Server-side Tracking is waiting in an Uber to take us all to the afterparty.

The short story is we don’t have a choice! Eventually GA4 will become the dominant analytics platform, overtaking its predecessor, Universal Analytics. Having said that, it may not be the time to completely forget about UA while Google still irons out some kinks with GA4.

Every time you run an ad campaign on Facebook or Instagram, you’re entering an auction and competing on getting your ad on a user’s screen. How much you pay is simple supply & demand (along with other algorithm factors) based on how many advertisers are also trying to get in front of a 29 year old female based in Sydney who has an avid interest in fashion, puppies and basketball (for example).

We recently tested stacking various look-a-like audiences in our Facebook & Instagram (Meta) advertising campaigns across 11 different clients/campaigns.

Can you believe it is almost Q4? Absolute madness. Q4 not only brings us warmer weather and (hopefully) some much-needed days off, but also the grand slam of the marketing calendar for most businesses.

Digital marketing agencies have a bad name when it comes to work life balance. Not Sunny Digital. We prioritise our team’s work life balance in many ways, but one small one is not accepting, not taking lunch breaks. Unfortunately we don’t have a smog filled city to walk around in on our lunch break. Our team can be knee deep in data one minute, then in the ocean the next. How horrible right?!

Multi-advertiser ads are a relatively new feature inside Meta ads manager, that “allow businesses to be discovered by people who have shown commercial intent by engaging with relevant business content and are in a shopping mindset.”.

Marketing messages often resonate much better when they lean on timely events – whether cultural, sporting or just a good old reason to have a sale i.e. Black Friday.

You may or may not be aware that the Privacy Act is currently under reform. Holding together the fabric of your data rights as a consumer and the responsibilities of businesses that use them since 1988, the Australian Government is inching ever so closer to drafting legislation off the back of its official review of the act completed in March.

You may or may not be aware that the Privacy Act is currently under reform. Holding together the fabric of your data rights as a consumer and the responsibilities of businesses that use them since 1988, the Australian Government is inching ever so closer to drafting legislation off the back of its official review of the act completed in March.